If we see the history of internet shortly, we had seen a lot of changes. There was a time when there was little beyond Yahoo, Hotmail and few other websites. We used to chat using MSN, Yahoo and MIRCmessengers. A very few people even knew about search option in Yahoo as search engine. But now, other than millions of websites most popular aspect is ‘Social Media’. Our life is so much use to of brands that it was quiet natural to create multiple temples of branding for ourselves. Now, it is a situation that there could be little life without Facebook, Twitter and Google. Innovations are coming day by day and more social media platforms are emerging with vast pace. Like ‘Pinterest’ has gained lots of importance as in 2011 it broke lots of records in case of reach and growth in social media. How people are shifting towards LinkedIn from Facebook is also considerable. How ‘Kolaveri Di’ became so popular song just shared on social media i.e: Youtube and made records of views due to Facebook and Twitter. It’s also possible that people may forget facebook and twitter take a gigantic chat room until becomes too irritating. And we might see more innovative products of Google or some other brands. People are also moving from java and symbion sets towards android. Use of social media has increased due to increase in the usage of android sets.
TEC (Training, Event and Consultancy) organized Digimark 2011 the first Pakistan Digital Media Summit titled “DIGIMARK2011-Pakistan” at the Royal Palm here on 18th August 2011. Approximate 200 participants from national/multinational brands, SMEs, digital media experts/analysts, print/electronic media professionals and bloggers attended the summit.
Dr Shahid A Zia, CEO, TEC shared at DigiMark2011 that TEC will continue to conduct regular conferences on contemporary issue for a purpose to bridge gaps among the Public/Corporate sectors, Research institutes, Universities and developing a culture of creating and sharing knowledge. Guest speakers included Badar Khushnood, Country Consultant Google Pakistan (Presented: Google Advertising Ecosystem), Monis Rehman, CEO, Naseeb Networks, (Presented Online Advertising Trends & the Local Publisher Perspective), Farhan Mirza, VP marketing Strategic Alliancez, (Presented Social Media & Advertising Models – Taking Brands to the Next Level), Peter Lucas, Director Marketing, Online & Out of Home Solutions, Jang Group, (Presented Efficacy of Online Advertising), Hassan Khan, Online Media Strategist, Media Mind, (Presented Building Brands through Rich Media), Muhammad Muaz Bin Shahbaz, Regional head of Sales and Marketing Rozee.PK, introduced Digital Environment in Pakistan.
Online media is the fastest growing means of advertising; online advertising is targeted and interactive. Online advertising is targeted, measurable, cost effective, and interactive and the numbers don’t lie. It has immense global reach time and frequency capping.” Since March 2011, there had been about 20,432,000 internet users in Pakistan proliferating every single day.
Event was quite interesting full of interactive knowledge and information as primary target audience was corporate sector like MNC’s, Banks, SME’s, digital agencies, social media marketing companies and individuals, including Business heads, Marketing Meads, PR Managers, Brand Managers, Media Managers, Digital & Social Media Experts and Analysts, from Print and Electronic Media representatives, Bloggers & Business students. 3WOGLE, Strategic Alliancez, PK Economists, Pakistan Today, Jang News Group, Rozee.PK, 7th SENS, AVIVONS, and City FM 89.Stay Connected for an upcoming event and second chapter by TEC named DigiMark2012.
Past Event Photographs:
