DigiMark2011 by TEC

If we see the history of internet shortly, we had seen a lot of changes. There was a time when there was little beyond Yahoo, Hotmail and few other websites. We used to chat using MSN, Yahoo and MIRCmessengers. A very few people even knew about search option in Yahoo as search engine. But now, other than millions of websites most popular aspect is ‘Social Media’. Our life is so much use to of brands that it was quiet natural to create multiple temples of branding for ourselves. Now, it is a situation that there could be little life without Facebook, Twitter and Google. Innovations are coming day by day and more social media platforms are emerging with vast pace. Like ‘Pinterest’ has gained lots of importance as in 2011 it broke lots of records in case of reach and growth in social media. How people are shifting towards LinkedIn from Facebook is also considerable. How ‘Kolaveri Di’ became so popular song just shared on social media i.e: Youtube and made records of views due to Facebook and Twitter. It’s also possible that people may forget facebook and twitter take a gigantic chat room until becomes too irritating. And we might see more innovative products of Google or some other brands. People are also moving from java and symbion sets towards android. Use of social media has increased due to increase in the usage of android sets.

TEC (Training, Event and Consultancy) organized Digimark 2011 the first Pakistan Digital Media Summit titled “DIGIMARK2011-Pakistan” at the Royal Palm here on 18th August 2011. Approximate 200 participants from national/multinational brands, SMEs, digital media experts/analysts, print/electronic media professionals and bloggers attended the summit.

Dr Shahid A Zia, CEO, TEC shared at DigiMark2011 that TEC will continue to conduct regular conferences on contemporary issue for a purpose to bridge gaps among the Public/Corporate sectors, Research institutes, Universities and developing a culture of creating and sharing knowledge. Guest speakers included Badar Khushnood, Country Consultant Google Pakistan (Presented: Google Advertising Ecosystem), Monis Rehman, CEO, Naseeb Networks, (Presented Online Advertising Trends & the Local Publisher Perspective), Farhan Mirza, VP marketing Strategic Alliancez, (Presented Social Media & Advertising Models – Taking Brands to the Next Level), Peter Lucas, Director Marketing, Online & Out of Home Solutions, Jang Group, (Presented Efficacy of Online Advertising), Hassan Khan, Online Media Strategist, Media Mind, (Presented Building Brands through Rich Media), Muhammad Muaz Bin Shahbaz, Regional head of Sales and Marketing Rozee.PK, introduced Digital Environment in Pakistan.

The event was designed to guide the corporate sector in building brand image, communication and product promotion, with customers via digital media, taking their business to escalating heights. The corporate professionals and students were given an opportunity to benefit from the valuable experiences of knowledge and expertise by exclusive interaction with e-marketing veterans and entrepreneurs. Event was focused to deliver value to corporate sector with a 360 degree perspective of online media marketing techniques.

Online media is the fastest growing means of advertising; online advertising is targeted and interactive. Online advertising is targeted, measurable, cost effective, and interactive and the numbers don’t lie. It has immense global reach time and frequency capping.” Since March 2011, there had been about 20,432,000 internet users in Pakistan proliferating every single day.

Event was quite interesting full of interactive knowledge and information as primary target audience was corporate sector like MNC’s, Banks, SME’s, digital agencies, social media marketing companies and individuals, including Business heads, Marketing Meads, PR Managers, Brand Managers, Media Managers,  Digital & Social Media Experts and Analysts, from Print and Electronic Media representatives, Bloggers & Business students.  3WOGLE, Strategic Alliancez, PK Economists, Pakistan Today, Jang News Group, Rozee.PK, 7th SENS, AVIVONS, and  City FM 89.


Stay Connected for an upcoming event and second chapter by TEC named DigiMark2012.

Past Event Photographs:

 

TEDx Kids Islamabad

First time in Pakistan TEDx Kids Islamabad has been organized. It's first of its kind of TED events in Pakistan. Eminent speakers will be making the day of students. Kids from different schools will be part of this event.

Pehli Kiran:
Event is held at Pehli Kiran. The Pehli Kiran School System is an initiative of the JAQ Education Trust, consisting of eight non-formal schools in katchi abadis of Islamabad. The schools are unique in that they cater to children from mobile squatter communities, who do not have access to basic educational opportunities.

 

While the school infrastructure is quite simple, consisting of open-air sheds, JAQ trust is striving to create a happy, child-friendly environment for better learning and caters to some of the most intelligent, creative, inspirational and fun young Pakistanis that we have had the pleasure of meeting.

Speakers:
Soofia Asad
Umair Jaffar
Fauzia Aziz Minallah
Nadine Murtaza

Event Details:
Venue   : Pehli Kiran, School Number 8, F-11, Islamabad, Pakistan
Date    : July 7, 2012

Karachi’s Latest HotSpot “Club Genova” Opened, 2012

A launching ceremony of Club Genova was held on June, 2012. Club Genova is a classy new addition to Karachi’s latest hot spots. Club Genova had opened its doors to general public on Saturday June 30th. Club Genova is the only place in Karachi where one can find a place according to his/her interest. It’s a place where one can find three different themes under one roof including a cigar lounge, a café and a restaurant. It is a place where anybody from any field of life can have a good time.  Club Genova with a Great Ambiance, Prime location and elegant atmosphere is definitely the next hot spot in Karachi.

Quality cuisine accompanied with an exclusive cigar lounge at a prime location has got the attention of lots of residents. Club Genova has revolutionized the eating out experience by becoming one of the very few to host so many things in one place. Club Genova offers three different themes under one roof, an Italian theme for the restaurant, a place where you can enjoy delicious Italian and Mexican cuisine or a mouth watering burger, the exclusive cigar lounge is one of the many unique features that the Club Genova has to offer, with Sports Bikes Display and a cigar shop. So, with the three different options available at one stop makes it one of the best choice to go for.

One of the speciality of Club Genova is that it also offers homemade sheesha flavours to visitors in the cigar lounge, providing the best place to enjoy with friends and colleagues after spending a long working day or to dine out. Club Genova with an eye catching bar offers amazing cocktails specials. Such unconventional amenities being offered by Club Genova has made the eating out spots one of the best choice. And for sure having such options at one platform will make me go for it.

The launch event was attended by social and fashion industry personalities including Anoushey Ashraf, Faizan Haq, Faryal Julmani, Zubaida Aapa, Shallam Xavier, Mathira, Nida Bloach, Obaid Sheikh,  Areeba and Abeer.

Event Coverage:

CEO Talk Series on I.T Entrepreneurship

For I.T events in Pakistan one of the important I.T upcoming event is CEO Talk on I.T Entrepreneurship. In an effort to inspire and motivate budding entrepreneurs and college students, Pakistan Information Technology Board (PITB) has organized a series of talks by CEOs of leading companies who have had an indelible impact on the industry. These visionaries share their extraordinary stories of confronting challenges, finding innovative solutions and working exceptionally hard towards successfully setting up companies that today others aspire to emulate. 

Each session is a unique opportunity for you to learn from individuals who are leaders in their field. Speakers in the past have included Zafar Khan (CEO, Sofizar) Monis Rehhman (CEO, Naseeb Networks), Naseer Akhtar (CEO - Infotech) and Murad Akhtaer (CEO, Tintash)

In its next session, PITB has been fortunate to have Babar Ahmed (CEO, Mindstorm Studios) speak about his experience – his profile is attached. The details of the event are as follows:

Date:        Saturday July 7, 2012

Time:       4:00pm

Venue:     Auditorium, 3rd Floor, Arfa Software Technology Park, Lahore

Registration for this event is on a first come first serve basis. To register online please visit  http://pitb.gov.pk/registerform Registration closes on July 6, 2012. 

Musical Night

A musical night with Sultan Fateh Ali Khan has been organized to pay tribute to Golden Era of the Pakistani film songs, singers and songwriters. Sultan Fateh Ali Khan with his students, will be presenting an eclectic mix of raags, traditional folk music and light songs. As we all know that "Moseeqi Rooh ki Ghiza hoti ha" so  take the enjoyment of classical songs. Singers will be performing songs of some heavy-weights like Mehdi Hassan, Musarrat Nazir, Saleem Raza, Mala, Naseem Begum, Attaullah essa Khel, Tahira Syed, Noor, and many more with two performances each...





Previous Performance:

Hope to have a ejoyable musical magical night!

Event Details:
Venue  : Kuch Khaas, House 1, Street 1, F-6/3, Islamabad. (Entrance on Margalla Rd)
Date    : Saturday, July 7, 2012
Time    : 6.30pm- 9pm

Tickets :
Non-Memebers Rs. 600
Members           Rs. 500

For Registration Contact 051-8357483...

Marketing Conference 2012

Marketing Conference is one of the Mega event being organized in the month of July by Terrabizz group. Marketing is one of the most important tool for the success of the business. All the big giants, multinationals companies invest a major portion of their revenue on Marketing activities. It depends they are interested in sales, branding, etc… Well Marketing is much more a broader term then just selling. What it includes and how we can benefit from using effecting marketing strategies is one of the crucial task to perform. Marketing Conference is being organized to solve your problem either you are a big giant, a multinational, a national or a local company and see problems in targeting the audience of your right target market. Everyone that belongs to the marketing fraternity of Pakistan will be there.

As someone working with the marketing oriented company, you must be enthusiastic to attend what is going to be the most revolutionary marketing event of the year, Marketing Conference 2012 with the theme “Inspire & Ignite Marketing Excellence”.

Marketing Gurus on the Panel:
Fredrik Härén – Best-selling Author and World’s Renowned Speaker on Creativity & Idea Generation
(His book, “The Idea Book” is included in the “The 100 Best Business Books of All Time”)

Randall Blackford – General Manager Middle East, North Africa, Turkey, and Pakistan, KFC
(He was Gold medalist at Cannes Lions International Advertising Festival)

 Salman Wassay – Chief Commercial Officer, Ufone
Aly Mustansir – Head of Marketing and Brand Management, HBL

Badar Khushnood – Country Consultant, Google Pakistan
Javed Iqbal – Director Marketing, Engro Foods Limited

Shaheen Sadiq – Head of Communication, Nestle Pakistan
H. Aftab Ahmad – Chairman, TNS Aftab
Sarwar Khan – Managing Director, Maxus
Sohaib Sheikh – Head of Marketing, Wateen Telecom
Syed Ali Rizvi – Chief Operating Officer, Interflow Communications
Adil Ahmed – Director, Symmetry Group
Salman Rauf – Director, Empact Activation Services
Imtisal Abbasi – Chief Operating Officer, IAL Saatchi & Saatchi

Sidra Iqbal – A Television Personality, PR Practitioner, Brand Activist and Youth Development Advocate is the master of ceremonies.



"Complete Event Brochure available here http://goo.gl/qGDrD"


Why attend this conference:
There would be a big opportunity to network with professionals, industry gurus, Corporte Tiecons, etc… It is helpful for the professionals as well as for the students. Such a huge number of professionals are coming at one platform. You can get help how to cope up with the challenges of The New Media Dynamics, Brand ROI, Youth Marketing, Delivering Brand Promise, etc…

SPONSORS:
Marketing Conference 2012 has been sponsored by Engro Foods, ARY News, Dalda Foods, Google, CityFM89, Symmetry Group, P@SHA, MIT Enterprise Forum, Advertising Association of Pakistan, Synergyzer Magazine, Brands Magazine, CIO Pakistan, Slogan Magazine, and Brandsynario.com

Registration Details:
Per Participant Fee 7,500/ - PKR
15 % Discount for 3 or More Registrations

For Registrations email register@terrabizgroup.com

Special Discounts:
Avail a Special "Google" discount of  20% i.e:Invest only Rs. 6000 instead of regular fee of Rs.7500... And students with valid ID cards can avail discount of 50%. Sign Up Here http://goo.gl/8kPxJ

Event Details:

Venue : Pearl Continental Hotel Lahore

Date    : July 5, 2012

Time   : 10am-5pm